Features | Jane Couper and Novello Healthcare's Purpose-Driven Model for NHS Cost Reduction

Jane Couper's impressive portfolio includes being the founder of Red Wolf Technologies Limited and the co-founder and CEO of Novello Healthcare. Her business ventures are not merely commercial successes; they are a direct manifestation of her "strong sense of service" and commitment to making life better for others, a driving force that emerged from her personal struggles and recovery.

The Genesis of Novello Healthcare

Couper "fell into recruitment" in the healthcare sector, which led her to the world of nursing agencies, a sector often criticized for the costs it adds to the NHS. However, she recognized an opportunity to leverage her entrepreneurial spirit for social good.

"I got to a point where... I could drive this purpose-driven business where we decrease the amount that the NHS is having to spend on agency by building the technology which we've done... to automate integrate transactions that mean the cost can come down a lot for the NHS".

Novello Healthcare's Core Mission and Strategy:

Novello Healthcare operates on a foundation of innovation and quality, aiming to transform the agency landscape by addressing a key need:

• Cost Reduction Through Technology: The company builds and utilizes technology to "automate integrate transactions," which is specifically designed to drive down the cost of agency staffing for the NHS.
• Quality Enhancement: The goal is to not only reduce costs but also to increase the quality of service provided by their nurses and healthcare professionals.
• Sustainable Workforce Solution: Novello aims to be a part of the "long-term sustainable workforce plan" for the NHS, acknowledging that the service will always need a flexible workforce.

Couper holds a privileged view of the healthcare staff she employs: "The nurses and the health care professionals that we have, they're just they're the people that you should have on this podcast, they are the most incredible people".

Leveraging Business for Global Service: A Future Charity

Couper's passion for service extends beyond the commercial space. She is currently in the early stages of setting up a charity that will leverage Novello's existing technological capabilities.

• Connecting Volunteers: The charity plans to use Novella's existing app to connect the thousands of registered healthcare professionals with global charities.
• Targeting Underserved Communities: These professionals will volunteer in communities that "have no access to health care" and lack clinics or hospitals.
• Self-Sustaining Services: The mission is to help "set the services up and leave them more self sustaining," ensuring a lasting impact.

This goal of creating a global, positive change is Couper's ultimate career aspiration, demonstrating how her personal evolution has fuelled a powerful business purpose.

Discover more about Jane's Remarkable journey by watching the full podcast now on the Aleksandra King Youtube Channel or reading more about how Jane overcame her struggles.